Hotel Franchise
Hotel Franchise
Join Our Successful Branding
Accelerate your growth by joining our exciting journey. As a trusted hotel franchising company in Malaysia, our programme offers attractive opportunities, backed by a proven business model and established systems. Partner with us to create sustainable value and deliver exceptional guest experiences together.
What We Do
Assistance With Your Marketing Strategies
We develop and execute targeted marketing and sales strategies designed to optimize your property’s visibility and drive occupancy. Our approach includes digital presence optimization and direct sales initiatives to maximise revenue generation and achieve a strong return on investment.
Implementation & Maintenance of High Operating Standards
We establish and enforce strict operating procedures across all departments. This ensures a consistent, high-quality guest experience, streamlines efficiency, minimizes operational costs, which will ultimately protect and boost your property’s reputation and asset value.
Training of Employees
Our management services include the training programs for all staff levels. This focuses on technical skills, service excellence, guest relations, brand standards and professional conduct. By investing in continuous staff development, we foster a professional and motivated team – creating a positive team culture that leads to higher guest satisfaction and loyalty.
Why Choose Us
Guaranteed Improvement
We offer a service improvement guarantee for the improvement of your hotel’s profits within six (6) months, or twice the fees will be refunded.
Proven Experience
We bring over 35 years of experience in hotel turnaround and management services, with a proven portfolio of 23 hotels and resorts that have successfully benefited from our expertise.
Broad Expertise
Our reach has expanded beyond hospitality into essential business sectors, including IT, property management, finance, HR services, and business systems (including FAST software), giving us a comprehensive perspective on driving growth and value.
How Our Hotel Franchising Works
Assessment and Discussion
We begin with an in-depth assessment and analysis of your property’s performance, current market positioning, and operational expenditure to evaluate its potential.
Strategy Blueprint
Based on our findings, we develop a data-driven strategy blueprint that covers optimal pricing, inventory control, and comprehensive distribution channel management, designed to maximize your revenue potential.
Onboarding & Execution
Once the strategy is approved, we move into full franchise onboarding under our established brand name. We provide all the operational and brand support required to ensure your immediate and long-term success.
Testimonial
Datuk Azlan Bin Abdul Karim
We are pleased with the performance of The Everly Hotel, Putrajaya since it opened for business in 2013 which has exceeded our expectations. Their modus operandi and processes has indeed yielded excellent results.
Dato Sri Yaw Chee Ming
Entrusting Everly Group with our second hotel in Miri was the right move. Our profits have improved by RM 450,000 and RM 1,400,000 in the first and second years of their management. Far exceeding our expectations.
Mr. David Tiong
Thanks to Everly Group we have made a remarkable head start. They have saved us about RM 2 million in construction costs even before our hotel in Sibu was opened.
Frequently Asked Questions
What is hotel franchising?
In a hotel franchising arrangement, a hotel owner (the Franchisee) operates their property under an established brand name and system in exchange for a license from us, The Everly (the Franchisor). We offer access to our brand operational standards, marketing support, and central reservation systems in exchange for franchise fees. This partnership allows you to benefit from brand recognition, proven management systems, and a wider customer reach while maintaining ownership of your property.
Why should I franchise my hotel?
Franchising your hotel allows you to leverage our brand credibility, systems, and marketing reach without giving up on the ownership of your property. It provides access to our expertise, sales networks, and training programmes, enabling you to improve performance, occupancy, and profitability. This helps your hotel gain the competitive advantage needed to attract loyal, high-value guests and secure long-term business growth. A study also shows that franchising shows higher profitability and intangible value compared to unfranchised lodging.
How long does the franchising execution take?
The timeline for executing a hotel franchising depend on factors such as due diligence, contract finalisation, and property readiness. Once the agreement is in place, we will initiate the support needed for brand integration, staff training, and system implementation to ensure a smooth transition and timely launch under The Everly company brand name.
Do I lose control of my hotel after the franchising?
No. You maintain full ownership and operational control of your hotel. A franchise agreement grants you a license to our brand and resources, but you still retain all of the management rights. While we set clear brand standards to maintain our brand quality and consistency, all key operational and financial decisions remain under your authority.
Can you help me evaluate whether a franchise brand is right for my hotel?
Absolutely. Choosing a franchise is not just about brand recognition. The right brand must fit your specific property — its location, guest profile, physical design, and financial model. We listen carefully to your goals and look at the numbers together. Here is what we help owners evaluate:
- Brand fit – Does this brand align with the hotel you are building or repositioning?
- Location suitability – Does the brand perform well in this specific market?
- Cost structure – Will franchise fees leave enough margin for healthy operations?
- Operational demands and other factors.
We give you an honest, grounded perspective before you commit.
Reach Out Now to Join Our Hotel Franchise
Ready to maximize your hotel’s potential in Malaysia? Our franchise instantly delivers renowned brand credibility and system-wide quality. Contact our team today and start your journey to better performance.